May auto sales decline, SUV growth myth no longer

Following the first negative growth in the auto market in April, new car sales fell sharply in May. Recently, the latest production and sales data released by the China Association of Automobile Manufacturers show that the production and sales of automobiles have respectively completed 1,348,900 and 1,382,800 vehicles, representing a month-on-month decrease of 12.14% and 10.9%, respectively, down 4.89% and 3.98% year-on-year respectively.

Regarding the trend of the automobile market in June, industry experts analyzed that sales of narrow passenger cars may be slightly higher in May than in May, but the cumulative market growth rate of passenger car retail sales in the first half of the year may not be the most unsatisfactory in the market. Half of the year.

Passenger car continues to decline

According to statistics, in May, the production and sales of automobiles reached 1,348,900 and 1,382,800 vehicles, respectively, a decrease of 12.14% and 10.9% respectively from the previous quarter, and a decrease of 4.89% and 3.98% respectively from the same period of last year. According to Zhu Yiping, secretary-general of SAIC assisting management, passenger cars and commercial vehicles all showed a rapid decline from the previous month, and the production and sales of all small-sized models were negative growth. Compared with the same period of last year, the production and sales of passenger cars were basically the same as the same period of the previous year, but commercial vehicles dropped significantly. Production and sales fell by 20.21% and 14.18% year-on-year, respectively, to 308,800 units and 339,900 units.

From January to May, automobile production and sales completed 7,777,700 units and 7,791,200 vehicles, respectively, an increase of 3.19% and 4.06% year-on-year, respectively, an increase of 52.4 and 49.19 percentage points from the same period of last year.

SUV sales fell the most

The data also showed that the passenger vehicles sold a total of 1.0429 million vehicles, a decrease of 8.71% from the previous quarter and a decrease of 0.11% from the same period last year. Among them, the car sales of 746900 units, chain fell 5.62%, an increase of 3.72%; MPV sales of 36,400 units, a decrease of 9.10%, an increase of 7.86%; SUV sales of 99,600 units, a decrease of 19.74%, a year-on-year decrease of 4.06%; Cross passenger cars sold 160,000 vehicles, a decrease of 14.35% from the previous quarter and a decrease of 14.14% year-on-year. It is not difficult to see that the number of crossover passenger cars and SUVs has decreased, among which SUVs have fallen the most, while other varieties have only maintained a slight increase.

Regarding the continued decline in automobile production and sales in May, industry insiders said that automobile production and sales further declined from last month, and fell for the second consecutive month year-on-year. First, market demand was weak, Japanese companies further reduced production, and sales of snow had been spewed; It is the sharp fluctuation of fuel prices that has exacerbated the auto market contraction. Finally, the withdrawal of policies such as purchase tax concessions and national macro-control have also affected the decline in the production and sales volume of the auto market.

Decline of own brand share

In May, the independent brands of passenger cars sold a total of 452,500 vehicles, a month-on-month decrease of 9.91% and a year-on-year decrease of 5.91%, accounting for 43.39% of the total sales of passenger cars. The occupancy rate decreased by 0.58 percentage points month-on-month and 2.71 percentage points year-on-year. The joint-venture brand passenger cars of German, Japanese, U.S., Korean and French families sold 186,500 vehicles, 153,800 vehicles, 126,800 vehicles, 93,100 vehicles and 30,200 vehicles, respectively, which accounted for the total sales of passenger vehicles. 17.88%, 14.74%, 12.16%, 8.93%, and 2.90%.

As the car system with the highest share of the Chinese auto market, the production and sales volume of independent brands has played a crucial role in the performance of the overall Chinese auto market production and sales data. In 2009, the rise of self-owned brands not only benefited from the improvement of their own quality, but also the decisive role of the “provided tax relief” automobile support policy. However, with the withdrawal or weakening of various subsidy policies, the production and sales volume of self-owned brands are also shrinking due to their impact. Among the joint venture brands, due to the impact of previous earthquakes and other disasters, the supply of spare parts for Japanese automakers quickly declined, which in turn led to a rapid decline in sales of Japanese brands in China, and the Japanese brand market share continued to decline. As the strongest competitor of Japanese cars, German cars and American cars absorbed some Japanese car potential consumers, and the sales share has increased significantly.

Shanghai GM wins

In the sales rankings of manufacturers, Shanghai GM won the championship with sales of 86,900 units, Shanghai Volkswagen won second place with 81,200 units, and FAW-Volkswagen won third place with 75,400 units. Compared with the previous month, Dongfeng Nissan and Changan Ford enjoyed a slight increase, with 48,100 and 33,700 vehicles respectively. Other companies showed a downward trend, of which Beijing Hyundai and Chery declined more significantly. In May, the above-mentioned ten companies sold a total of 503,500 vehicles, accounting for 67% of the total sales of cars.

In May, the top ten car brands sold were: Laguna, Santana, Excelle, F3, Jetta, Fox, Yuedong, Sunshine, Cruze, and Sail. They sold 22,600, 19,800, 19,400, and 1,900,000 respectively. The number of vehicles, 17,600, 16,800, 14,700, 14,300, 14,200, and 13,700. The above ten brands sold a total of 172,100 vehicles, accounting for 23% of the total sales of cars.

As representative of Shanghai Volkswagen's new force model and old and hardened vehicle model representative, Langyi and Santana occupied the top two in the sales volume of cars in May; F3 became the only model of the independent brand entering the top ten, and sunlight became the only Japanese vehicle. Enter the top ten models.

In June, the pressure on manufacturers will gradually increase

For the coming June, the analysis report of the national passenger car market information association shows that the domestic car market may become worse in June.

The report analyzes that June is the end of the quarter, and the pressure on manufacturers to invent inventory will gradually increase. Except for Japanese companies, excessive inventory will cause manufacturers to expand wholesale sales. According to the law of the market cycle, the summer season in June has been the starting point for the passenger car market to enter a trough; despite the faster-than-expected recovery of the earthquake in Japan, the imported parts in June were about 80% normal, and Japanese companies’ car inventory and distribution Business inventory is below normal levels. In addition, the international crude oil production is slightly lower than the demand, there is still room for growth, will make it difficult for potential users to hesitate. “The sale of narrow passenger vehicles in June may be slightly higher than in May, but the cumulative market growth rate of passenger vehicle retail sales in the first half of the year may be less than half of the most unfavorable market in 2008.” Relevant sources said.

Top ten car sales in May sales

Car sales (unit: 10,000 units)

Shanghai GM 8.69

Shanghai Volkswagen 8.12

FAW-Volkswagen 7.54

Dongfeng Nissan 4.81

Beijing Hyundai 4.74

BYD 3.91

Changan Ford 3.37

Geely 3.20

Dragon 3.02

Chery 2.95

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